Let them eat bread
Pay what you want. An interesting concept that worked well for Radiohead and seems to be working well for Panera ...
July 2010
Ass of an idea
There is a lot to learn from the bad marketing examples as well as the best in class ones. This ...
An Expensive Belief
A belief is only a belief until it costs you, so the saying goes. Prince (symbol, formerly known as, whatever ...
Startlingly Useful and Sacrifice
‘Startlingly utility’ raises interesting questions of its own about what to sacrifice in order to achieve it. So, for instance, ...
Misfortune cookie
This post may seem like a joke. It’s not. I promise there’s more to this than wanting to share something ...
A relatively useful hat.
I am not sure this qualifies as a startlingly useful hat; it is an ad from a washroom in a ...
A Pig’s Tale
A story about an early, downloadable and portable device that fulfilled a specific task to make life a little easier. Think Different, in 17...
3 Bits of Advice
Our challenger friends share their own experience, expertise and advice on a particular brand or business issue.
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The Opposite of an App
Adam and family survive 90 degree heat and melting tarmac in a car hire queue in the South of France to learn some valuable lessons about co...
I Want That One
In the over-crowded beauty business it’s not easy to know which product to chose. Here Marie McNeely talks about how Olay created a startlingly useful innovation at the point of purchase.
Startlingly Useful
This month, inspired by an inconvenient, unhelpful and stress-inducing car rental experience, Adam suggested we spend some time exploring usefulness – not just plain usefulness as opposed to useless...
Impossible Alice
When on long haul flights, I normally seek out the most easy-to-watch garbage I can find. Something to do with ...
Rap’s Next Episode
Rap videos seem to be one of the most difficult things to trump- they’ve already done it all, a million ...
Midnight Caller
Liv chats to late show presenter Ian Coliins about the power of his People's Parliament and celebrates the day radio rescued a snow bound bloke in need of a pint.
Perfect match
Some things just go together: fries and ketchup, popcorn and movies, whisky and fireplaces. Add to that list crisps and ...
Making the invisible disgustingly visible
We’ve spoken a little bit about making the invisible and intangible, visible and real – and how doing this has ...
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What bad press?
I don’t know much about Gossip Girl, but I know I like their marketing team. Unsurprisingly, Gossip Girl has received a ...
Do you have a brand community really?
Douglas Atkin founder of The Glue Project asks some questions of so-called brand 'communities' and gives us some guidance on the way to do it right.
Soweto Soccer
It’s hard to consider Nike anything but a market leader; but when it comes to soccer, there is no denying ...
The Two Secrets of Magic
The secret of magic is, famously, misdirection. If I want to get the Jack of Hearts into my pocket with ...
Soccer Seconds
Its hard to consider Nike anything but a market leader; but when it comes to soccer, there is no denying ...
Communities – Art, Pop Culture and Rude Bits
Breakfast with Marc Sands at Tate Britain (he’s moved on from The Guardian) and then on to look around the ...
Basket Case
I just saw this ad for Feed SA – a non-profit geared towards eradicating hunger in Africa. It really struck ...
Play me i’m yours
Walking through Tompkins Square Park on the way home the other day and saw this. “Play me I’m yours” is ...