May 2010

Beliefs with Teeth

If you are a first time visitor, hello and welcome to the Challenger Project. If you are a regular, nice to have you back. So what’s up t...

I saw this ad for a new water brand when I was strolling around Soho the other day. My first ...

Brett explores how Chinese Challenger Li-Ning is taking on the two global sports giants.

Cupcakes, cupcakes…. Let’s see, pink, pretty, frilly, doilies, vanilla, chocolate. Sound familiar? Enter Butch Bakery. This NYC cupcake ...

Love this story. A man called Tony Fuller who lives in a village in Dorset has been trying, along with ...

Preethi Nair, Management Consultant turned successful author, shares the secret to her success. When it comes to publishing and publicity sa...

I don’t really follow football. At all. Perhaps this is why I find this so intriguing. The club Hannover 96 ...

Joanna Yates, founder of Spark London Theatre group, explores how storytelling brings us together.

Most things have seen radical and frantic innovation over the past 20 or so years. Except the ice-tray. I’ve seen ...

I like plants. I like trees. I’d say I like gardening but aside from not even having one, I feel ...