Everything's a medium
Found this example in Cream (http://www.creamglobal.com/17798/20641/fitness-of-fatness) this afternoon of Fitness First using a very low ...
March 2010
Avatar Too Far?
I’ve just read about this service where you can pay for your own simulated kidnapping. The whole ordeal can happen any time ...
A bloody sacrifice
Following on from Bella’s ‘blood themed’ post below… here is an amazing story of Thai protesters creating a very power...
Share it instead
Having absolutely no mobile phone reception in my flat, and nearly falling out the window in a desperate attempt to ...
Pushing the brief
What is the brief for a rugby tackle? What kind of user experience is one aiming to create? ‘Stop the ...
challenger lighthouse big ad
Bill’s Bloody Awesome Blood Bath
In 2008, TV2 in New Zealand bought the rights to the grandiosely gory Kill Bill. Rather than relying on the ...
Intersection of Real & Digital
I came across this example of ‘new media’ today. The interesting thing is that it is for a new discount ...
Dial It Up
I was reading about this morning MasterCard’s new promotion, where they are offering a chance for someone to be the ...
Become Ideas Centred
Success is a very dangerous thing—it causes brands and people to stop behaving in the way that made them initially successful. ...
Suck it up
This isn’t exactly hot off the press, but it’s worth mentioning here as we talk about new media. And try ...
Hue
by Bella I was recently sent to New Zealand on a project. This was overwhelmingly fortuitous, and not just because ...
The most recognisable words in the world are…?
OK and Coca Cola are apparently the most recognisable words in the world, and presumably Pepsi is pretty hot on ...
Sephora…the underworld of fragrance
Just before Valentine’s Day, Sephora popped some vending machines throughout Paris Metro stations. Instead of selling Mars Bars and Pepsi’s, ...
The Backside of Success
I used to have a charming Swedish client that spoke English much better than I did, albeit with the occasional ...
Coffee Monster
Monsters. I tell you, they’re everywhere. Just saw this stuff by Nescafe. It’s a very bold and direct attack on Starbucks - ...
Why doesn’t anyone put packaging on their Media Plan?
It has always surprised me that brand owners don’t put Packaging on their Media Plan. If you are a packaged ...
Show the Love
I came across this promo the other day (when it topped the viral charts), and decided I’d try and crowbar ...
Shouting doesn’t help
I just got shouted at by my phone. It rang. I picked it up and a mad woman started shouting. ...
A little desktop kiss
It really doesn’t take much to make an impact. Hersheys have just made a bunch of little CD holders in ...
Hangover from Hell
A slightly worse for wear Liv learns some lessons in using the media you have from a New Zealand based Challenger Brand.
Second Coming; Second Chance for dogs
This is such a brilliant business, I’m torn between being severely jealous I didnt come up with it and being ...
new-ad-4
Using Communications and Publicity to Enter Social Culture
For a Challenger, who is outgunned and outresourced in almost every other area by the market leader, the use of ...
Sacrifice and Overcommit
Challengers have fewer resources in almost every aspect of the business and marketing mix than do the Big Fish—what they ...
Create Symbols of Re-evaluation
Successful Challengers are brands in a hurry: they desire (and need) to puncture the consumer’s autopilot and create reappraisal of ...